Threads Rolls Out New Profile Link Feature: What It Means for Creators
Have you ever wanted to share more than one link on your profile? Maybe your website, YouTube page, your latest blog, and that side hustle you started last week? If you’re nodding your head, you’re not alone.
Good news — Threads is now making that possible. The up-and-coming social app, created by the team behind Instagram, has launched a fresh update that lets creators add up to five links in their profiles. And there’s more — you can now track how many people actually click on those links.
Let’s break down what this means, how it could help you grow your online presence, and why it might just change the game for digital creators and business owners.
Why Threads Is Making This Move
Threads has been evolving fast. What started as a Twitter-like alternative from Meta has quickly become a space where creators, influencers, entrepreneurs, and everyday users are flocking to share ideas, stories, and content.
The team at Threads knows that one link in your bio is pretty limiting, especially when users have multiple platforms and projects they want to promote. While services like Linktree or Beacons have offered a workaround, Threads is now taking matters into their own hands — and doing it natively within the app.
Here’s What’s New
With this new update, users can now customize their profile to include up to five clickable links. Not only that, but Threads is adding a built-in analytics feature that shows:
- How many clicks each link gets
- How your profile visitors are interacting with your content
And yes — these features are completely free.
Who Can Use This?
While it’s aimed mostly at creators and professionals looking to grow their traffic, any Threads user can use this feature. Whether you’re a small business owner, a musician trying to promote your Spotify, a writer linking your Substack, or simply someone who wants to share multiple passions — it’s open to all.
Why It’s a Big Deal for Creators and Businesses
Think about this: You’re a freelance graphic designer. You’ve got a portfolio website, a Behance page, your Etsy shop, a TikTok page with design tips, and a newsletter. Before this update, you’d need an external tool to fit everything in one link.
But now with Threads allowing five links, you can place everything in your profile — directly and clearly. It gives followers immediate access to all the places you want them to go.
Here are a few benefits of this multi-link feature:
- Boost Traffic: Drive more people to your website, shop, or social channels.
- Centralized Promotion: Share everything from eBooks to donation pages in one spot.
- Simplified User Experience: Followers don’t have to go through a Linktree page — it’s all native.
- Real-Time Performance Data: Learn what your audience clicks on most and plan your content accordingly.
What Does the Click Tracking Feature Actually Do?
Here’s where it gets interesting. Threads’ analytics gives you insights into how many people click each link in your profile. This might not sound groundbreaking at first, but it’s huge for understanding what your audience cares about.
For example, say you’re promoting your podcast and online course. If your course link is getting twice as many clicks, that’s a big signal. You might decide to create more content around online learning.
In short: More than vanity metrics, these click insights help guide your creative and business decisions.
How to Add Multiple Links to Your Threads Profile
If you’re ready to give this a try, here’s a quick walkthrough:
- Open the Threads app and tap on your profile.
- Select “Edit Profile.”
- Look for the “Links” section.
- Add up to five different URLs.
- Save changes – and you’re done!
It’s that easy.
One important thing to remember: You can rearrange the order of your links anytime, so strategic placement is totally up to you.
What’s the Catch?
Honestly, there isn’t much of one. However, there are a few tidbits worth keeping in mind:
- Still Rolling Out: This feature might not be available to every user just yet. If you don’t see it, sit tight — it’s coming.
- No Custom Link Labels Right Now: As of the initial release, Threads uses the page’s title as your link label. You can’t customize what each link says — at least not yet.
Meta has hinted that more personalization options might arrive down the road. Fingers crossed!
How This Compares to Other Platforms
You might be wondering: How is this different from Instagram, TikTok, or X (formerly Twitter)?
Good question. While Instagram also allows a link in bio, it only offers one main link — unless you use tools like Linktree. TikTok has similar restrictions. Threads, on the other hand, offers these multiple links natively, and they’re directly accessible through your profile without any middleman.
This sets Threads apart, giving creators more freedom without relying on third-party services.
Will This Replace Link-in-Bio Tools?
Not exactly — at least not yet. Tools like Linktree and Beacons still offer more customization, branding, and design flexibility. They let users create mini landing pages with thumbnails, icons, custom fonts, and more.
But Threads is clearly moving toward reducing dependencies on external tools. If all you need is a few extra links and some traffic data, Threads’ new feature will get the job done — simply and for free.
Final Thoughts: Is Threads Becoming Creator-Friendly?
Absolutely. With this latest update, Threads is making a clear pitch to creators and professionals. They’re saying: “We want this platform to work for you.”
Whether you’re building a brand or just sharing your favorite links, this new profile feature is a smart, intuitive improvement — one that could help millions of users showcase more without adding clutter.
So, if you’ve been waiting for that perfect moment to update your Threads bio — now might be the time.
Over to You
What kind of links would you put on your profile first? Your blog? Your podcast? A donation page?
Let us know in the comments! Or better yet — hop into Threads and experiment with the new link tools yourself.
Looking to grow your digital presence? Stay tuned for more social media tips and updates just like this. Happy threading!