Epic Games and Spotify Take On Apple’s New App Store Rules
Have you ever wondered why some apps are more expensive on iPhones than on other platforms? Well, the long-running debate between app developers and Apple just heated up again. This time, tech heavyweights Epic Games and Spotify are leading the charge against Apple over its new App Store policies. Let’s break down what’s happening, why it matters, and how it could change your app experience for good.
What’s the Fight All About?
Apple recently announced new rules for its App Store—especially in response to pressures from both developers and new regulations in the European Union. These changes are part of Apple’s effort to comply with the Digital Markets Act (DMA), a regulation that aims to increase competition in the digital world.
While Apple did open up its iOS ecosystem a bit, companies like Epic and Spotify say it’s not enough. In fact, they think these new policies might make things worse for third-party app developers instead of better.
Here’s What Apple Changed:
- Third-party apps in the EU can now use non-Apple payment systems.
- Alternative app stores can be installed on iPhones.
- Link-outs to external websites are permitted to allow out-of-app purchases.
- New “Core Technology Fee (CTF)” was introduced for apps that have over 1 million downloads annually—€0.50 per user per year.
Sounds like progress, right? Not quite.
Epic Games: Still Battling
Epic Games, the maker of the ultra-popular game Fortnite, has long been outspoken about Apple’s practices. Remember when Apple kicked Fortnite off the App Store back in 2020 because Epic tried to bypass Apple’s payment system? That move turned into a full-blown legal battle.
Now, Epic is back—and it’s not impressed. In fact, Epic submitted a request to release its own app store (called the Epic Games Store) on iOS in the EU. But Apple rejected it, claiming the design looked too similar to the App Store. Epic called that reasoning “arbitrary” and believes Apple is just trying to protect its monopoly.
Spotify’s Turn Up the Volume
Spotify has also been vocal. The music streaming giant argues that Apple’s new fees, especially the Core Technology Fee, are just new barriers in disguise. According to Spotify, even if they don’t use Apple’s payment system, they still have to pay Apple simply because their app is downloaded by millions of users.
In a blog post, Spotify called Apple’s policy “a new form of extortion.” That’s some pretty strong language! And they’re not alone—many developers are now rethinking whether building for iOS is even worth it anymore.
Are These Changes Really Helping Consumers?
Apple paints a picture of progress. It claims it’s giving developers more freedom and that users will now have more choices. But the reality is a little more complex.
Most developers agree that opening the platform to alternative payment methods and app stores is a step forward. However, fees like the CTF raise new challenges. Small developers might be unaffected, but larger ones—like Spotify and Epic—see these fees as a punishment for trying to circumvent Apple’s own systems.
If big companies are struggling with these fees, think about what that means for smaller app creators. Some might choose to raise their prices. Others could limit their services. In the end, users like you and me could bear the cost.
What Does This Mean for You?
Whether you’re a gamer, a music lover, or someone who just downloads the occasional app, here’s what these changes could mean for your experience:
- More app options: In the EU, users could soon install apps from different stores—sort of like on Android.
- Potential savings: Apps might offer cheaper prices outside the App Store since they won’t have to pay Apple’s 15–30% commission.
- Confusing choices: With more app stores and payment options, things might get a bit overwhelming for casual users.
I remember downloading a game on Android years ago and being surprised I could buy add-ons for less via the web instead of in-app purchases. Turns out, skipping Google’s store saved the developer money—and now similar scenarios could unfold on iPhones.
Developers: Adapt or Exit?
The new rules are causing some developers to reassess their entire business strategy. Will they pass Apple’s fees to users? Will they risk using Apple’s system and pay hefty commissions? Or will they move away from iPhone users entirely?
One thing’s for sure: the app economy is going through major changes—and companies are being forced to innovate quickly or face tough choices.
Where Do We Go From Here?
This clash is far from over. Spotify and Epic aren’t backing down, and Apple isn’t changing course overnight. But with growing pressure from the EU and a watchful eye from developers worldwide, we could see major shifts in how apps work on iPhones—especially for users in Europe.
Here are a few key takeaways to keep in mind:
- The Digital Markets Act is forcing major tech companies like Apple to play fair—or at least appear to.
- Developers like Epic and Spotify are pushing back against what they see as unfair practices.
- Consumers could benefit from more choices and potentially lower prices—but that comes with more complexity.
Final Thoughts
This battle isn’t just about fees or app stores—it’s about control, fairness, and the future of mobile platforms. When you next update your playlist on Spotify or jump into a Fortnite match, think about the behind-the-scenes tug-of-war making it all possible.
So, what do you think? Should Apple be able to charge fees even when it’s not handling payments? Or are Spotify and Epic just looking for a free ride?
Let’s hear what you have to say in the comments below!
Looking Ahead
As regulations tighten and more developers push back, we can expect more headlines like this. This is a pivotal moment for the app world—and it’s all happening in real-time. So keep your eyes peeled, because your favorite app might look a lot different a year from now.
Stay informed, stay curious—and stay tuned for more updates on Big Tech shakeups!