Doji Raises $14M to Bring Your Avatar to Life with Virtual Try-Ons

A New Way to Try Before You Buy—Using Your Digital Twin

Let’s be honest: buying clothes or accessories online can feel like a gamble. Will the sunglasses actually suit your face? Is that jacket the right fit or just wishful thinking?

What if you could try it all on—with a digital version of yourself?

That’s exactly what Doji, a Berlin-based tech company, is aiming to do. And it’s caught the attention of investors. The startup has just raised $14 million in seed funding to build out their unique platform that lets you try on fashion items virtually through your avatar.

Meet Doji: The Avatar-Loving Startup Changing Virtual Shopping

Doji’s mission is simple but ambitious: make virtual try-ons more fun, more personal, and more accurate.

Most fashion tech tools today rely on flat augmented reality filters—the kind you find on Snapchat or Instagram. While those are entertaining, they’re not always realistic. Enter Doji. They’re doing things differently by creating personalized 3D avatars that actually look and move like you.

These avatars are built from just a few photos and can be dressed in digital outfits from your favorite fashion brands. It’s like having your own lifelike model—but it’s you!

Built for the Creator Economy and Beyond

At first glance, it might sound like Doji is just another fashion tech platform. But dig a little deeper, and it’s clear they’re targeting more than just online shoppers.

Doji is also for content creators, gamers, and even social media influencers who want to better represent themselves in digital spaces.

Here’s how people are already using Doji avatars:

• TikTok stars are making videos with their avatars dressed in virtual outfits.
• Gamers are customizing their digital selves and bringing them into interactive spaces.
• Styling apps are integrating Doji tech to help users build virtual closets.

Pretty cool, right?

Why $14 Million Backing Matters

Raising $14 million isn’t just an impressive headline—it’s also a major vote of confidence. The round was led by early-stage venture firm Talis Capital, along with participation from other investors including Sony Innovation Fund and Ada Ventures.

The funding will help Doji expand its engineering team, improve the tech behind the avatars, and bring even more realism to virtual try-ons.

Better avatars mean better personalization, better shopping, and let’s be honest—more fun.

How It Works: Turning Photos Into Fashionable Avatars

You’re probably wondering, “How can a few photos become a lifelike avatar of me?”

Great question. Doji uses what they call “neural rendering” combined with 3D modeling. In simple terms, they use AI to analyze your photos and create a realistic, moving version of you in a digital space.

It’s not just about making a look-alike. The avatar “understands” how clothes should move and fit on you, as if it were your body. This adds a new layer of realism that existing AR filters simply can’t offer.

It sounds a bit like magic, but it’s grounded in smart, well-funded technology.

Try-On Technology That’s Fun and Personalized

Part of what makes Doji different is its focus on playfulness and self-expression—a core part of Gen Z culture.

Trying on clothes digitally shouldn’t feel like a chore. It should feel creative, dynamic, and even a little fun. Think of it like virtual dress-up, but with the ability to actually shop directly from the experience.

If you’ve ever wanted to mix and match streetwear outfits or see how a pair of boots looks with different jeans—do it all on your avatar first.

What This Means for the Future of Virtual Fashion

Virtual fashion isn’t just a passing trend—it’s becoming a serious part of how we shop, socialize, and express ourselves. As more people embrace the “digital twin” concept, companies like Doji are at the forefront of a new type of consumer experience.

So, what could we expect in the future?

• Try-before-you-buy becomes standard across all e-commerce platforms, not just the big names.
• Digital fashion marketplaces offer exclusive outfits for avatars only sold virtually.
• Influencers and virtual stylists rise in popularity, showing off curated looks using avatars.

This opens the door to a more sustainable way to engage with fashion, too. Less waste, smarter shopping, and fewer returns. Who wouldn’t want that?

Where Doji Fits in the Broader Tech Scene

Big picture? Doji is part of a larger wave of AI and 3D modeling startups bridging the real and digital worlds.

As more people spend time in digital environments—whether in games, on social platforms, or in virtual meetings—the demand for authentic self-representation increases. We don’t just want to be online—we want to be seen and understood digitally too.

That’s where Doji stands out. By adding character, realism, and fun to our digital presence, they’re carving out a unique niche.

Avatar Tech Is on the Rise (And It’s Not Slowing Down)

We’ve seen this trend popping up everywhere:

• Meta is doubling down on avatars in the metaverse.
• Apple is integrating more 3D emoji animations with facial recognition.
• Games like Fortnite and Roblox are letting users build custom avatars.

But Doji is zooming in on a critical piece: fashion and identity in the digital world.

Final Thoughts: Is This the Future of Online Shopping?

It sure looks like it.

Trying on clothes digitally used to feel like a gimmick. Now, thanks to companies like Doji, it’s becoming something more—something connected to our personal style, our creativity, and even our identity.

Whether you’re shopping for a new outfit, creating content online, or just customizing your digital self, Doji gives you a fun, realistic way to do it. Backed by smart tech and a strong team, they’re ready to reshape how we see ourselves online.

So, next time you’re on the fence about buying a jacket, imagine trying it on… without leaving your couch.

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Are You Ready to Try Clothes on Your Avatar?

Would you use an avatar to try on clothes? Do you think this could help you make better shopping choices—or even just have more fun online?

Drop your thoughts in the comments or share this article with a friend who lives and breathes fashion tech. The virtual world just got a whole lot more stylish.